You are looking for an image of Half Dome at Yosemite.  You use a search engine like Google or Bing or even Pinterest.  You key “Half Dome image” for your search and up pops a search result with hundreds, if not thousands, of images for you to view.   You may not be aware that you just asked your search engine to go through its database to find websites that have the key words Half Dome and image embedded then display them in the search results.  Search engines employ web crawlers, sometimes referred to as bots, which continuously move through the internet hitting web site after web site finding and cataloging key words and linking those keywords to the site so that search results are quickly displayed.  So, as you can see, having some well-crafted keywords in your website is very important.

So, how do you craft keywords to be useful?  You need to make them specific.  This morning, a search on Yosemite yielded 52.6 million results, Half Dome yielded 5.7 million results and half dome images yielded 7.5 million results.    When I narrowed my search to Half Dome images sunset, it whittled the list to 270,000 results.  If you are posting a sunset image of Half Dome, those words should be used as keywords.  If you are posting a watercolor, you need to say that too.   If it is location specific, it also helps to tag your image with a location.  Another important consideration is phrasing,  Here you try to guess what someone might enter as a search request and create keywords that are phrases; something like “Half Dome images”.  So you might use this set of keywords: Half Dome, Half Dome images, Half Dome sunset, Half Dome sunset images, sunset images.  The list needs to be accurate and meaningful.

Are keywords going to bring you to the top of the search results?  No!  What industry experts call Search Engine Optimization or SEO, is a mysterious technology that is closely guarded by each search provider.  Many people claim to be experts at SEO but what I have read is that no one has really cracked the code.  Still, keywords are still important.  They are the method that gets you on the search result list.  After getting your keywords in order, find some big name celebrity like Jennifer Lopez to recommend your site to her followers so you can trend and get to the top of the results.

Good luck with keywords.




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American River Canyon, Auburn, CA

Near Auburn, CA, the middle and north forks of the American river join and begin the journey to Folsom lake where they join the south fork.  Dams control the flow of the water but it still runs rapidly over the rocks creating picturesque rapids.  It was early morning; the sun was just high enough to begin illuminating the steep canyon wall on a cool, foggy morning.  The fog was lifting.  The muted thunder of the rapids below wafted up canyon.  A hole opened in the clouds allowing a shaft of light to spotlight a fog shrouded section of the forest below creating a surreal image of the forest reawakening.


Images are available for sale at my website: or by contacting me directly.

Embraced by the Raging Sea

Marin; 2015; CA; Marin Headlands; Marin Headlands Images; Marin Headlands photos; Marin Headlands photographs; San Francisco; San Francisco images; San Francisco photos; San Francisco photographs; San Francisco Bay; ocean; pacific ocean; pacific ocean images; pacific ocean photos; pacific ocean photographs; waves; wave images; wave photographs; wave photos

Embraced by the Raging Sea Marin Headlands, San Francisco, CA

I visited the Marin Headlands, the stretch of the California coast just outside the San Francisco Bay; just beyond the Golden Gate Bridge with Rick Bieniek, a fellow photographer. It was mid-afternoon, the sun was bright in the sky, it was unusually warm and a breeze was flowing in from the ocean. Hiking down the trail to the beach, the ocean thundered but the sea looked rather tranquil. Upon reaching the beach, the reason for the thunder became apparent. Waves were breaking rhythmically. But every 5 minutes or so, a series of waves would arrive that were breaking 8 – 12 feet high. The shore line dropped off steeply, so the broken waves receded rapidly, crashing into the oncoming giants that followed them. The sea roiled, creating thick, white foam. The position of the sun caused the sea to reflect in silver tones and to backlight the rising breakers. It felt beckoned; I felt embraced by the raging sea.


Images are available for sale at my website: or by contacting me directly.